Data and Web Analytics
his course will quickly make you familiar with the core principles and best practices in analytics and data management.
Hours: 26
Medium
Best practices in Analytics
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals.
It’s never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breadth of opportunities in digital. In this video we’ll look at:
- the core components of a digital presence
- how they relate to YOUR business
- how to get started.
Skills you’ll learn
Analytics and data insights
Business strategy
Content marketing
SEO
SEM
About this course
This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
Understand frameworks and approaches to measuring consumers’ digital actions.
8 The Green STE B (street).
Dover, DE. Zip Code 19901