Research Proposal: Initiating Research

Market Research is a growing and important field that is used in many industries around the world.

Modules: 4

Hours: 12

Intermediate

Define market research

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organisations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.

You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research.

Skills you’ll learn

Analytics and data insights

Business strategy

Content marketing

E-commerce

Email Marketing

About this course

You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.